They started off by testing the waters on YouTube, which turned out to become immensely popular with auto enthusiasts in Kerala. They quickly emerged as one of the leading Malayalam Automobile Channels in YouTube. This prompted them to create their own blog in English and plans to create a platform in Malayalam as well is in the pipeline. They showcase car and bike reviews, comparisons, latest news on automobiles, etc on their channel.
Pilot on Wheels also has a fully functioning website and an e-magazine which covers the Indian market and the MIddle Eastern market as well.