SDE
A beauty and lifestyle blogger exploring places who loves to sing, swirl, scribble and, spread smiles :)
I’m a content creator with a strong audience base across South India, especially Kerala. I create engaging lifestyle, travel, and culture driven content that connects with a young, active, and loyal community. My focus is on building authentic collaborations that resonate with regional audiences.
Wheels of Kerala is one of South India’s premier digital automotive lifestyle platforms, commanding an actively engaged community of over 300,000+ followers. Co-owned and fronted by Daliya Moolan—who serves as both the host and partner of the platform—Wheels of Kerala brings a sophisticated corporate edge to digital media, backed by her 15 years of luxury multi-brand automotive dealership expertise. Functioning as a complete automotive ecosystem, the platform features high-production video content, cinematic storytelling, and dedicated automotive podcasts that feature candid, deep-dive conversations with industry legends and automotive pioneers. Unlike conventional automotive channels crowded with dry technical specifications, the platform introduces a fresh, lifestyle-centric narrative paradigm that treats vehicles as cultural landmarks. By blending high-retention entertainment, long-form podcast insights, and human narratives, It perfectly bridges the gap between premium global automotive culture and deep regional consumer psychology, making it a high-value destination for elite brand collaborations.
Being well versed on the nitty gritties of the internet in this digital era is the need of the hour. And Shijo P Abraham is doing his part in promoting digital literacy among the people.