Influencer Campaign - Onam 2025 - Kerala

Products to Feature 1. Hawkins Dosa Tava – For perfect, crisp, and evenly cooked dosas. 2. Appe Pan for Unniyappams – Golden, fluffy, and evenly cooked festive treats. 3. Biryani Handi – Aromatic, layered biryanis with authentic slow-cooked flavor. 4. Appachatty – Soft, lacy appams with the right browning and texture. Content Direction Occasion-led: Tie the product to Onam traditions and home-cooked feasts. Cooking Demonstration: Show the dish being cooked in the Hawkins product—highlight the ease, even cooking, and premium quality. Cultural Connect: Include elements like pookalam, banana leaves, traditional attire, or Onam greetings. Personal Touch: Share a short anecdote or family memory related to the dish. Key Talking Points “Onam is incomplete without authentic home cooking—Hawkins cookware makes it effortless.” “Even heating, long-lasting quality, and perfect results every time.” “From crisp dosas to soft appams, fluffy unniyappams to rich biryanis—Hawkins has the perfect cookware for every dish.” Premium, durable, and trusted brand for generations. Deliverables 1 Reel / Short video (30–60 sec) – Cooking + plating + Onam greeting. 1 Story - esp. around Onam in Kerala 1–2 high-quality photos – Product in use or with the finished dish. Caption with #OnamWithHawkins and brand tag @hawkinscookers. Tone & Style Warm, festive, homely, and authentic to Kerala traditions. Focus on visual appeal of the food and cookware.